About ITF
The curated B2B marketplace where Cebu’s best sellers meet qualified global buyers.
International Travel Festival (ITF)
ITF at a Glance
The International Travel Festival (ITF) is Cebu’s signature annual travel and tourism event and is regarded as the innovator of travel fairs in the region. Since its launch in 2014, ITF has set the standard for consumer travel expos in the Visayas and Mindanao, bringing together airlines, hotels, resorts, travel agencies, tour operators, cruise lines, and tourism boards under one roof. It has become the most awaited travel fair in VisMin, attracting thousands of visitors each year who look forward to exclusive deals, exciting destinations, and curated experiences.
Organized by myEventology Co., ITF is designed to go beyond the traditional expo format. Each edition is built around a theme that reflects current tourism trends and consumer aspirations, making the event fresh and relevant. Alongside travel promotions, ITF features destination presentations, cultural showcases, and business-to-business networking opportunities, strengthening partnerships across the industry.
Through the years, ITF has grown into more than a marketplace for travel—it has become a platform that celebrates tourism, connects travelers with brands, and positions Cebu as a hub for tourism innovation. By bridging the gap between industry stakeholders and the traveling public, ITF continues to play a vital role in promoting both domestic and international tourism opportunities while supporting the growth of the wider industry in the Philippines.
